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Company moving headquarters to Birmingham, plans to create more than 800 jobs

Landing, a company building a nationwide network of fully-furnished apartments available to...
Landing, a company building a nationwide network of fully-furnished apartments available to those in its membership model, plans to relocate its headquarters from San Francisco to Birmingham, where it will create 816 new full-time jobs as it accelerates growth plans.(Source: hellolanding.com)
Updated: Jun. 10, 2021 at 11:01 AM CDT
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MONTGOMERY, Ala. (WTOK) - Landing, a company building a nationwide network of fully-furnished apartments available to those in its membership model, plans to relocate its headquarters from San Francisco to Birmingham, where it will create 816 new full-time jobs as it accelerates growth plans.

Alabama Gov. Kay Ivey announced the move that involved a partnership with the State of Alabama, Jefferson County and the City of Birmingham. The hiring boom will increase Landing’s total workforce in Alabama to 900 and the company’s total employment to over 1,000 nationwide over several years.

“Landing is a fast-growing company with an innovative business model, and we are thrilled that it will establish its headquarters in Alabama,” Ivey said. “This is great news for Birmingham and for the entire state because it shows that we have the workforce and capabilities needed by a cutting-edge company that is blazing new trails.”

Landing reports it has seen a surge in demand for ‘flexible living’.
The company said it has experienced 1,250% year-over-year growth and has scaled from just nine cities in early 2020 to over 80 today, with plans to be in more than 100 by year’s end.

“As a Birmingham native, relocating our headquarters and expanding our Alabama team was a natural transition,” said Bill Smith, founder and CEO of Landing. “I’m excited by the opportunity to continue to scale Landing and bring new jobs and economic opportunities to my community. As we continue to expand across the country, we’re committed to the vibrant cities we operate in and will strive to have a positive impact on all of Landing’s communities.”

Smith previously started Shipt, an app-based delivery service that grew rapidly and was acquired by Target Corporation in 2017.

The economic impact of Landing’s growth is projected to be significant.

An analysis by the Alabama Department of Commerce estimates the financial benefits of Landing’s relocation and expansion project over 20 years:
• Total new payroll: $1.3 billion
• Total new state revenue: $112 million
• Return on investment to the state: 356%


Landing’s new headquarters will be located in downtown Birmingham at the John Hand Building.

People interested in joining the Landing team may view job openings here.

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